Challenge:
Advaya approached Studio 30FOR during a pivotal phase: transitioning from a successful event series to a fully-fledged e-learning and community platform. They needed to refine their positioning, build a consistent communications strategy, and drive engagement for multiple online courses with limited budgets.
Approach:
We partnered as an embedded strategy and communications team — developing the brand’s voice, campaign frameworks, and content systems across paid, organic, and community channels. Our work integrated brand storytelling with tangible conversion strategy.
Transformative learning for an interconnected world.
Impact:
Created holistic communications strategy unifying brand, product, and campaign messaging.
Developed full-funnel marketing plans for new course launches (e.g., Sacred Sites, When Women Were the Land, Becoming a Good Ancestor).
Increased course sign-ups through improved ad creative, influencer collaborations, and affiliate programs.
Crafted strategic video briefs and social content that elevated faculty storytelling and course narrative.
Supported the upcoming 2025 Advaya 2.0 relaunch, shaping community and membership communications.
Core Disciplines: