Challenge:
Mukutan, a remote eco-lodge in Kenya’s Laikipia wilderness, sought to redefine itself after years of operational change. The goal: reestablish credibility, grow awareness among conscious travelers, and reconnect with its community.
Approach:
Over a year-long collaboration, we guided Mukutan through a brand transformation, combining storytelling, digital strategy, and local empowerment. Olivia worked on the ground for six months, aligning stakeholders and managing a cross-disciplinary creative team.
Rebuilding a legacy destination through story, community, and design.
Impact:
Defined Mukutan’s new brand story and visual identity.
Delivered a communications strategy encompassing website, SEO, PR, and social media.
Designed and managed a new website build and launch.
Elevated Mukutan’s reputation as a regenerative travel destination.
Trained local teams to continue communications work sustainably.
Core Disciplines: