Challenge:
As part of WaterBear’s founding team, Olivia contributed to the launch and growth of the world’s first interactive streaming platform dedicated to the future of our planet. The challenge was to connect storytelling with tangible action.
Approach:
Working across strategy, content, and partnerships, Olivia helped shape early brand identity, define audience positioning, and drive engagement campaigns for key environmental films and partners.
Rebuilding a legacy destination through story, community, and design.
Impact:
Helped launch and scale WaterBear to over 2.3 million users.
Led campaign strategy connecting documentaries with global NGOs.
Positioned WaterBear as a pioneering platform at the intersection of storytelling and activism.
Core Disciplines: