Driving growth through connection and culture.

Challenge:

  • At a time when dating apps were defined by swipes, Bumble needed to differentiate itself with purpose, empowering women and fostering meaningful connections.

  • Approach:
    As part of the early Bumble team, Olivia led community and cultural activation strategies that turned Bumble from an app into a movement. She developed influencer programs, partnership campaigns, and experiential events that built trust and belonging.

Impact:

  • Helped grow Bumble UK from 300,000 to 10 million users in 2.5 years.

  • Built national brand love through localized storytelling and partnerships.

  • Contributed to the global “Make the First Move” identity still core to Bumble’s DNA.

Core Disciplines:

Community Building

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Brand Marketing

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Influencer Strategy

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Partnerships

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Cultural Programming

Community Building • Brand Marketing • Influencer Strategy • Partnerships • Cultural Programming

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